Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships.
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Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. Helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Help students learn how to create value and gain loyal customers. Principles of Marketing - Two-Year and Four-Year >ĭescription For courses in Principles of Marketing using a comprehensive text.Career Readiness & Employability Skills.Pearson author roundtable on digital learning.MyLab IT: preparing students for certification.Engaging students with interactive figures.Co-requisite/Accelerated Learning Model.Choosing the Right Solutions for Your Redesign.Teacher Education & Helping Professions.Engineering, Computer Science & Programming.Using a Team-Based Approach to Learning.
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